Unit 1: Planning an event
Section 1: The extent of the events industry
Section 2: The scope of the
event planner role
Section 3: Planning an event
Section 4: Planning for
contingencies
Section 5: The need for health, safety and security
measures
Unit 2: Reviewing and evaluating an event
Section 1: The importance of review and evaluation
Section 2: The sources
of information available for evaluating an event
Section 3: The range of tool
available for event evaluation
Section 4: Planning the evaluation of an
event
Unit 3: Marketing and market research for event planning
Section 1: Understand why market research is important
Section 2: The
methods and resources available for marketing
Section 3: Planning the
marketing of an event
Unit 4: Planning human resources for events
Section 1: Understand how an event is managed
Section 2: Understand the
team which contribute to an event
Section 3: Understand the human resource
requirements for an event
Unit 5: Communication and customer service for events
Section 1: Understand the importance of communication at events
Section 2:
Understand equality and diversity in relation to events
Section 3: Understand
why customer service is important at an event
Section 4: Produce guidance on
expected standards of customer service for staff use
