Unit 1: Social Media for Business
Section 1: Understanding the range of social media platforms available for
use by business
Section 2: Knowing how to use social media platforms to
engage an audience
Section 3: Understanding the role of social media in
building brand reputation
Unit 2: Email as a Promotional Tool for Business
Section 1: Understanding how email campaigns can help businesses reach and
engage their audience
Section 2: Planning an email campaign
Section 3:
Understanding the role of data protection regulations when implementing email
campaigns
Unit 3: Digital Marketing Review
Section 1: Understanding the role of digital marketing
Section 2: Knowing
how to review the effectiveness of digital marketing
Section 3: Knowing how
to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
Section 1: Understanding the principles of Search Engine Optimisation
(SEO)
Section 2: Knowing how Search Engine Optimisation benefits
business
Section 3: Knowing how to use Search Engine Optimisation to benefit
a business
Unit 5: Digital Marketing for Business
Section 1: Understanding the role of digital marketing in business
Section
2: Understanding how digital promotion is achieved
Section 3: Producing a
plan to promote a business through digital channels
Section 4: Knowing how to
use online presence to raise funds and cut costs
