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Digital Marketing

Course Name 
TQUK Certificate Digital Marketing L2 (Aged 19-23 – Refer)Available for Enquiries
TQUK Certificate Digital Marketing L2 (Aged 19-23 – Refer)Available for Enquiries
Course Details
Location Online Learning
Level Level 2
Start Date

Flexible start dates

Duration

12 weeks

Mode of Study Part-time
Awarding Body

TQUK

 
Course Overview

If you are seeking employment within marketing, business or media, or are already working within this sector and wish to develop your knowledge of digital marketing, the Level 2 Certificate in Digital Marketing course is designed for you. The purpose of this qualification is to help you to develop your knowledge of digital marketing. Successful will allow you to understand what digital marketing is, why it is important and how it can impact upon business growth.

What You Will Study

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs

How You Will Be Assessed

The course is delivered via distance learning, supported by a range of interactive online resources. Work is assessed by the tutor throughout the programme from induction to completion.

Entry Requirements

There are no specific entry requirements however learners should have a minimum of Level 2 in literacy and numeracy or equivalent.

Attendance Expectations

No need to attend College, work from home at a pace that suits you.

Fee Information

This is a free course.

Further Study

You may wish to complete further distance learning courses in: Principles of Customer Service, Business Administration or Principles of Team Leading.

Course Groups (W) Online/Distance Learning
Subject Area (W) Business & Management
Client Group (W) 19+
Search Ref (W) 59718
Website Ref (W) ZQKZ2B344R
Information last amended: 11 June 2024 09:38

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